Vegas didn’t feel like a Bitcoin conference this week so much as a war room for the next phase of corporate adoption.

Our own Tyler Rowe was there at Strategy World to document the action as hedge funds and public company CFOs compared notes on the same question: if Bitcoin is becoming a strategic reserve asset, who moves first – and who gets left holding only dollars?

On stage, speakers from financial giants like Citi and TD Cowen pushed the message that Bitcoin is increasingly being treated as core infrastructure rather than a side bet. Panels dug into treasury allocation frameworks, hedging long-dated exposure and how boards can justify multi-billion-dollar positions in the nascent asset.

A recurring claim was that 2026 will mark the shift from Bitcoin as a “career risk” to ignore to a “fiduciary risk” to take seriously, one where those who don’t own watch as ETF flows and institutional operatives mainstream the asset class.

Watch Michael Saylor's full keynote below:

Secure Digital Markets (SDM) provides unparalleled liquidity, execution speed, and bespoke customer service, making it the top choice for institutional investors seeking reliable digital asset trading solutions. With deep expertise in capital markets and strict regulatory standards, SDM stands out as the premier platform for all digital asset treasury teams looking to optimize their trading and treasury operations.

The Undisputed Champion

Prolific Bitcoin company investor British HODL offered a balanced perspective on Bitcoin treasury companies during his Bitcoin Treasuries Podcast interview this week. There, he singled out Michael Saylor and Strategy (MSTR) as the clear leader, crediting Saylor's genuine, cycle-tested conviction and strategic innovations – such as preferred equities yielding 10–12% – that make MSTR a leveraged platform amplifying Bitcoin's price action more effectively than spot holdings or ETFs like IBIT.

Hodl didn’t just make a bold call – he put a number on it. He argues Bitcoin is on track to rip toward the $340,000 zone “sooner than people think.”

If you want to understand why he thinks this cycle is different — and what that kind of move would mean for balance sheets – you’ll want to hear this conversation.

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Lock In Your Treasury Strategy Now

Of course, if British HODL is right, now is the time for your boardroom to act.

Our new BitcoinTreasuries.net masterclass, led by Ted Paulus (CEO, Orange Wheel), shows how to build, fund, and operate a high-impact Bitcoin treasury tailored to your jurisdiction, balance sheet, and market.

In 40 minutes, you’ll learn how to:

• Define your Bitcoin company model

• Design scalable structures & governance

• Navigate local regulations & disclosure

• Manage volatility & risks

• Build the right team

If you’re still trying to sell your board on “digital transformation,” you’re probably already behind. Ted gives you the unvarnished playbook for how serious operators are actually doing this, as well as common mistakes that delay corporate adoption. Don’t miss it.

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Special thanks to our partners:

• AnchorWatch. AnchorWatch makes Bitcoin ownership safer and easier by combining advanced custody expertise with industry-grade insurance. As a Lloyd’s of London Coverholder, it writes specialized policies that address digital-asset risks, giving clients trusted coverage and peace of mind. Learn more: AnchorWatch

• Arch Lending. Get instant, secure loans backed by your Bitcoin, Ethereum, or Solana—no need to sell your assets. Arch Lending offers fast approvals and trusted custody for both individuals and institutions. Learn more: Arch Lending

• Cadena Bitcoin. A p2p bitcoin lending marketplace with a unique emphasis on working with treasury firms and businesses, as well as the savvy bitcoin-native investors who visit our website. Learn more: Cadena Bitcoin

• Coinkite. Coinkite is a leader in security and hardware manufacturing and the maker of some of the most iconic Bitcoin products, such as OPENDIME, COLDCARD, BLOCKCLOCK, SATSCARD, TAPSIGNER and SATSCHIP. Learn more: Coinkite

• Cryptio. Cryptio is an enterprise-grade accounting software platform built specifically for digital assets and cryptocurrencies. It enables businesses to transform blockchain transaction data from multiple exchanges and custodians into auditable financial records, supporting compliance with GAAP and IFRS standards. Learn more: Cryptio

• The Hemisphere Foundation. Hemisphere develops open-source solutions designed to help treasury teams securely manage, deploy, and optimize their BTC holdings, with benefits of self-custody and Bitcoin native deployment. Learn more: The Hemisphere Foundation

• Orange Wheel Advisors. Orange Wheel Advisors is a strategic consulting firm that helps companies navigate Bitcoin’s impact on corporate finance and competitive strategy. With expertise spanning treasury management, payments, capital structure, mining, and investor communications, they provide executive education, tailored strategies, and execution support to guide businesses through the global monetary transition. Learn more: Orange Wheel Advisors

• o21 Solutions. o21 develops and implements Bitcoin-powered corporate strategy, transforming value chains with strategic expertise and tailored advisory services, with a focus on both Treasury and Operations - balance sheet accumulation, mining, and payments. Reduce cycle time through the corporate Bitcoin adoption journey through our pre-packaged or tailored engagements. Learn more: o21 Solutions

• Psalion. Psalion is a Bitcoin and digital-asset yield manager that offers institutional‑style investment strategies to professional investors, family offices, corporates, and private clients via separately managed accounts and yield funds. Learn more: Psalion

• Secure Digital Markets (SDM) provides unparalleled liquidity, execution speed, and bespoke customer service, making it the top choice for institutional investors seeking reliable digital asset trading solutions. With deep expertise in capital markets and strict regulatory standards, SDM stands out as the premier platform for all digital asset treasury teams looking to optimize their trading and treasury operations. Learn more: Secure Digital Markets (SDM)

• Stacking Sats Inc. Official IT partner at BitcoinTreasuries, Stacking Sats Inc via its subsidiary, Framework IT, is a managed IT services firm with a 17-year track record of providing best-in-class IT support, strategy, and cybersecurity, boasting high recurring revenue and long-term client contracts. It’s also one of the top 20 holders of Bitcoin among global private companies. Learn more: Stacking Sats Inc

• XCE. An executive recruitment group that combines a profitable recruitment business with a Bitcoin treasury strategy. The company turns over a decade of executive recruitment experience and four years of Bitcoin accumulation into a public Bitcoin‑powered growth engine, using a proven operating business to drive Bitcoin treasury accumulation. Learn more: XCE

• Zaprite. Zaprite is a non-custodial payment platform that allows individuals and businesses to seamlessly accept both bitcoin (on-chain and lightning) and fiat payments in a unified, customizable checkout experience. Users can easily issue invoices, generate payment links, and connect multiple wallets or custodial accounts, all while handling their own funds directly. Learn more: Zaprite