Know Before You Go — Bitcoin Treasuries Conference 2026

Prepare yourself for a full day at SECOND in New York City.

The Bitcoin Treasuries Conference is returning to New York City next Monday September 28 for its second edition at SECOND in Midtown Manhattan.

Our Venue

SECOND
849 6th Ave, New York, NY 10001

Dress Code

Office casual to business formal. You'll be in a room full of treasurers and institutional allocators — dress like it, but there's no need for a full suit unless that's your style.

Registration – Badges Brought to You by Strive

Opens at 8:00 AM. The sooner you arrive, the sooner you’ll be in the room with the biggest names in institutional Bitcoin. Note: We’re expecting our event to be at capacity, with very few tickets currently remaining.

Bring your ticket QR code (digital or printed) and a photo ID. Badge pickup happens at registration.

Wi-Fi – Presented by Maxim

Free Wi-Fi all day, courtesy of Maxim Group. Network and password will be posted at registration and on-site signage.

Photography & Recording

This event is being livestreamed and photographed throughout the day. By attending, you consent to being filmed or photographed as part of the public record of the conference.

Private Meeting Room & Booth Access

Opens at 8:00 AM. If you’re an attending company, you’ll be able to arrive and prepare your booth or meeting room bright and early.

Main Stage Content – Livestream Brought to You by Roxom

Stream begins at 8:00 AM. Agenda starts at 8:45 AM. Follow along on @BTCTreasuries on X and our official YouTube.

VIP Lounge – Presented by Psalion

Opens at 9:00 AM. VIP Lounge opens. VIP ticket holders get access to additional food and beverage, plus an on-site meeting coordinator. Looking to set up meetings on-site? Email [email protected].

Food & Beverage

Breakfast is coffee service only — please eat before you arrive.

Lunch starts at 11:30 AM and runs until 1:30 PM — a full 2-hour lunch service, sponsored by DDC Enterprise. While you eat, catch Dishing Up Bitcoin — Norma Chu's Bitcoin cooking show — playing live during lunch.

Afternoon

Light snacks and refreshments continue through the afternoon.

Main Program Ends

The main program closes out from 4:00 to 6:00 PM with three of the biggest names on the floor — Matt Cole, Raphael Zagury, and Grant Cardone — some of the largest individual holders of Bitcoin in the world, sharing the stage to close the day.

Cocktail Reception

6:00 PM — Join us for Maxim Group LLC's Official Closing Cocktail Reception, taking place on site on The Terrace at SECOND.

Official Afterparty

9:00 PM at PubKey — hosted by CryptoMondays, New York's largest and longest-running crypto meetup group, known for packing bars with founders, builders, and everyday Bitcoiners for open networking.

Lost Ticket or Day-of Issues

Email [email protected] or call 617-538-8462 — we'll have someone monitoring both all day.

Thanks to Our Lead Sponsor: Maxim Group

Members of the Maxim investment banking team will be on site throughout the day and welcome the opportunity to meet and discuss strategy. Please feel free to reach out to [email protected] to formally arrange a time to meet.

Special thanks to our partners:

  • AnchorWatch. AnchorWatch makes Bitcoin ownership safer and easier by combining advanced custody expertise with industry-grade insurance. As a Lloyd’s of London Coverholder, it writes specialized policies that address digital-asset risks, giving clients trusted coverage and peace of mind. Learn more: AnchorWatch

  • Apyx. is the first dividend‑backed stablecoin protocol that turns preferred equity from Digital Asset Treasury (DAT) companies into programmable, high‑yield digital dollars. Apyx delivers sustainable double‑digit yield with institutional transparency, daily NAV visibility, and verifiable on‑chain reserves. Learn more: Apyx

  • Arch Lending. Get instant, secure loans backed by your Bitcoin, Ethereum, or Solana—no need to sell your assets. Arch Lending offers fast approvals and trusted custody for both individuals and institutions. Learn more: Arch Lending

  • BitGo. BitGo is the leading institutional-grade digital asset custody, trading, and finance platform, trusted by exchanges, hedge funds, and corporations worldwide to secure and manage their crypto holdings. As the pioneer of multi-signature wallet technology, BitGo provides unmatched security, regulatory compliance, and deep liquidity solutions for serious digital asset operations. Learn more: BitGo

  • Hemi. develops open-source solutions designed to help treasury teams securely manage, deploy, and optimize their BTC holdings, with benefits of self-custody and Bitcoin native deployment. Learn more: Hemi

  • Psalion. Psalion is a Bitcoin and digital-asset yield manager that offers institutional‑style investment strategies to professional investors, family offices, corporates, and private clients via separately managed accounts and yield funds. Learn more: Psalion

  • XCE. An executive recruitment group that combines a profitable recruitment business with a Bitcoin treasury strategy. The company turns over a decade of executive recruitment experience and four years of Bitcoin accumulation into a public Bitcoin‑powered growth engine, using a proven operating business to drive Bitcoin treasury accumulation. Learn more: XCE