1.7 Million BTC: Treasury Investors Expect Record Accumulation in 2026

January may mark a turning point for Bitcoin treasury sentiment, as our BitcoinTreasuries.net 2026 Audience Survey reveals investors are expecting aggressive accumulation, broader adoption of "digital credit" instruments, and rising stock prices across the sector in the coming year.

Our findings, shaped with the input of treasury investors, analysts, and corporate decision-makers, shows overwhelming confidence in the sector among our web and social audience — with external factors viewed as the primary risk factor rather than the treasury model itself.

Our results reveal high expectations for companies including Strategy (MSTR), Metaplanet (MTPLF), and American Bitcoin (ABTC), as well as positivity toward the treasury sector in general — from holdings growth to stock price performance, resistance to challenges, and the rise of digital credit.

1. Strategy expected to top 1 million BTC

Respondents expect aggressive accumulation of BTC sector-wide, including high hopes for Strategy (MSTR), the pioneering innovator in the treasury space.

Results show that holdings could skyrocket: almost 90% expect Strategy’s Bitcoin holdings to rise, and almost half expect it to grow ~50% from 671,000 BTC to 1.0 million BTC in 2026.

2. Metaplanet expected to meet targets

Almost half of respondents expect Metaplanet to meet its future targets for Bitcoin accumulation — 100,000 BTC by the end of 2026 and 210,000 BTC by 2027.

When informed of the company’s goals, 46.1% chose responses meaning the company would meet or exceed its 2026 target. Additionally, 44% explicitly agreed the company will meet its 2027 target. 

3. American Bitcoin poised to climb ranks

In December, Eric and Donald Trump Jr.’s American Bitcoin entered the top 20 treasuries measured by Bitcoin holdings. We asked respondents how it would rank at the end of 2026.

We found that 8% of respondents — a small but significant minority — expect the company to become a top 5 treasury in 2026. More than half believed it would maintain its current rank or rise higher, but not enter the top 5. Only 12.9% explicitly believe it will fall outside the top 20 companies.

4. Digital credit will fuel sector growth

Respondents are very favorable toward high-dividend “digital credit”: more than half called digital credit a complementary investment to common shares of treasury companies.

Furthermore, 1 in 6 respondents called digital credit superior to common shares. Though this is smaller than the group that called traditional common shares the superior option, this represents remarkable enthusiasm for a relatively new type of crypto-related investment.

Other findings in this area: frequent monthly dividends were extremely important to investors' choice of digital credit, more so than highest possible dividend yield; Strategy's STRC is the single most popular product; and 70% of respondents expect new companies to introduce digital credit in the future.

5. Rising stock prices expected

Our audience generally expects stock prices to rise — with nearly 69% of respondents expecting prices to trend upward and 82% expecting an eventual recovery to summer 2025 levels.

Key expectations for treasury companies’ expected average prices this year:

• 24% expect Strategy to meet or exceed its 52-week high near $450 

• 32% expect Metaplanet to meet or surpass its 52-week high near $12

• 16% expect American Bitcoin to meet or surpass its 52-week high near $15

• 15% expect XXI to meet or exceed its 52-week high near $45

• 51.5% expect BSTR to meet or exceed its 52-week high near $16

6. External factors are biggest concern

Respondents generally named external factors as major concerns, accounting for 60% of answers.

This includes concerns around regulations (17.9%), exchange and index removals (16.4%), a prolonged bear market (16.4%), and media criticism of the sector (9%).

Conversely, factors internal to the sector were chosen infrequently, with sales and reduced buying making up just 15% of respondents’ greatest concerns, and declining mNAV making up another 15%.

We see these responses as indicating not just high confidence in Bitcoin and the treasury sector, but also a sign of investors’ willingness to support company strategies that have attracted widespread criticism, reflecting growing trust in the long-term sustainability of the sector. 

Find this data and more in the full survey results — over 70 pages of findings also covering broad sector growth, the strongest positive sentiments toward the sector, treasuries that are expected to outperform their direct competitors, investor sentiment amidst declining mNAV scores, and more.